Rebranding a Hotel in
Sonoma Wine Country
Casia Inn - Hotel
Sonoma
Creative Direction | Website Design | Communications | Collateral | Photography Direction
Branding
A wine country hotel hiding in plain sight. New owners took over a location everyone drove past on the way to Napa.
We built them a brand worth pulling over for. California ease threaded through Spanish arches and Moroccan tile without reading like a mood board collision.
In a region drowning in safe beiges and expected terracottas, we went deep violet and citrus. Plus an owl mascot, because every great property needs a resident character who doesn't require a salary.
Five-star reviews out of the gate. A GM who took the job because of the brand book. And the only Flamingo Estate partnership in Sonoma Valley.
100
5-star reviews in
9 months
100%
weekend occupancy
in under 12 months
5
5 buy-outs before the one-year mark