Rebranding a Hotel in
Sonoma Wine Country

Casia Inn - Hotel
Sonoma

Creative Direction | Website Design | Communications | Collateral | Photography Direction

Branding

A wine country hotel hiding in plain sight. New owners took over a location everyone drove past on the way to Napa.

We built them a brand worth pulling over for. California ease threaded through Spanish arches and Moroccan tile without reading like a mood board collision.

In a region drowning in safe beiges and expected terracottas, we went deep violet and citrus. Plus an owl mascot, because every great property needs a resident character who doesn't require a salary.

Five-star reviews out of the gate. A GM who took the job because of the brand book. And the only Flamingo Estate partnership in Sonoma Valley.


100

5-star reviews in
9 months

100%

weekend occupancy
in under 12 months

5

5 buy-outs before the one-year mark

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