A hashtag that became a movement.

One in three women has had an abortion but the national conversation made it sound like none of them wanted to talk about it. Turns out, they'd just never been given the platform.

We built the digital infrastructure and a grass roots brand identity for a different kind of discourse. Shout Your Abortion became a platform for real stories, told by real people.

The site enables users to upload video testimonials or written stories, download protest materials, shop, donate, and most importantly, learn how to educate others. In an era marked by extreme opposition and misinformation, the SYA site serves as a digital safe space for this conversation.

The visual identity was inspired from historical protest graphics and women's rights campaigns of the past - designed to be collectively owned, endlessly remixed and shared globally.