Aligned Brand Accelerator
Launch confidently with a brand, website, and message that align with who you are and what you’re here to offer.
WHAT | 8-Week Brand, Web & Comms Accelerator
WHO | Solo-entrepreneurs & small business owners
WHEN | Starts January 5th, 2026
WHY | Founders deserve expert support to launch or grow their dream business, even without agency-level budgets
THIS IS FOR YOU IF:
You’re ready to build or refresh your brand & website, and want guidance, support, and clear direction
You can dedicate at least 5 hours/week to your brand and website, and are willing to be hands-on in bringing your business to life!
You have a vision or ideas, but aren’t sure where to start, or how to bring it all together beautifully
You plan to hire a designer or developer in the future, but need help organizing your vision and directing them
You want a coach and accountability to help you stay on track and reach your launch goals
You build brand and websites but are looking for tips to work faster with frameworks, AI tools and creative sources
THIS IS NOT FOR YOU IF:
You already have a full team managing your brand, web, or marketing
You’re seeking one-on-one, personalized work
You have no time and are looking for someone to take care of the whole process for you
Your business is already well-established
You’re looking for a team to implement your marketing strategy for you
*If you answered ‘yes’ to any of the above, you are probably ready for our agency services! Please fill out the form below and we’ll be in touch to discuss further!
Let’s do this together.
Join an intimate cohort of 8 like-minded founders
Receive agency-level mentorship and tools, frameworks, and strategy from experts
Accountability and guidance to finally launch or revive your business presence
Learn authentic, effective marketing approaches customized for your budget, team and audience
What You’ll Receive
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BRAND
A clear, resonant brand identity rooted in your values and audience
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VOICE
Language and copy that reflect your essence
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WEB DESIGN
A site strategy and design flow that feels like you
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SALES
How to package your services, and sales copy to authentically speak to your customers’ needs
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MARKETING
An understanding of where to focus your marketing budget and which channels fit you best
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INTEGRATION
Confidence in launching your new brand presence and attracting customers
Meet Your
Teachers
Arielle Aquino & Elise Carlson
Elise Carlson
Head of Strategy, Founder
Elise is a business strategist and systems designer with experience in the U.S. and EU markets across agency, start-up, and advisory sectors. She’s worked with clients ranging from Fortune 500 companies to nimble start-ups and won awards like The Webby | Best Activism - Public Choice and National Design Award for Communication Design.
A researcher at heart, she’s here to help true impact shine by aligning people and ideas to illuminate a path forward.
Arielle Aquino
Account Director, Partner
Arielle is a strategist and brand builder with 10 years of experience in the U.S. & LATAM markets. She has led social media and marketing in-house for fashion, beauty, health, and wellness brands, including e.l.f. Cosmetics, One Golden Thread, Adamo Bioscience and launched 2 of her own brands in luxury wellness and CPG.
Grounded in her work as a meditation facilitator, Arielle offers an emotionally intelligent approach to brand-building, helping founders navigate complexity, refine their core narrative, and make aligned strategic decisions.
CURRICULUM OVERVIEW
8 weeks | 8 participants
WEEK ONE - BRAND FOUNDATIONS
Build the foundations of a conscious, resonant brand that stands out. We’ll explore why brand matters now more than ever and how to anchor your work in purpose, clarity, and emotional resonance.
Crystalize your business goals, values, and deeper purpose
Identify your ideal audience and create aligned personas
Write a clear, compelling brand positioning statement
Define the tone and personality of your brand voice
Takeaway: A clear, concise brand foundation that guides every design and marketing decision.
WEEK TWO - VISUAL IDENTITY
Shape the visual language of your brand with clarity and intention. Learn how to craft a visual foundation that supports a consistent, compelling brand story across every touchpoint.
Learn core design principles of color, typography, patterns, symbols and imagery
Translate your essence into a clear visual direction
Define your inspiration “worlds” and curate imagery
Takeaway: A final mood board incorporating ideas for color palette, symbols, typography, patterns and photography styles.
WEEK THREE - WEB DESIGN & UX BASICS
Design a digital home that feels aligned, intuitive, and built for conversion. Learn the psychology behind what inspires visitors to engage, and how to structure your site for clarity and flow.
Learn the fundamentals of effective site layout, flow, and navigation
Create a clear plan for a compelling website
Learn how to DIY your website using Squarespace or Shopify without losing quality
Discover where to find and create on-brand assets
Takeaway: An expert audit of your homepage, a sitemap, wireframes and roadmap for building or refining your site.
WEEK FOUR - OFFERS, SERVICES & SALES
Refine how you talk about your work with confidence and clarity. You’ll learn how to avoid common copy pitfalls, speak directly to your audience’s needs, and package your services in a way that feels aligned and converts with ease.
Refine your landing moment and opening sentence
Avoid common copy pitfalls and “salesy” language
Package and name your products & services into compelling offers
Review examples of offers and messaging that truly work
Takeaway: Your product & service offers that sell naturally because they’re aligned and well-communicated.
WEEK FIVE - OFFICE HOURS SESSION
A dedicated space to integrate everything you’ve learned so far. Join an open-format Q&A with your cohort where we’ll answer your questions, workshop your challenges, and help you refine anything you’re still shaping.
WEEK SIX - MARKETING & VISIBILITY
Build a marketing approach that feels sustainable, and aligned with you energy. Learn how to choose the channels that truly work for you, create content pillars, and develop a simple plan for visibility that you can actually maintain.
Explore marketing channels and choose your core platforms
Create content pillars that align with your brand and bandwidth
Learn how to plan a basic marketing timeline and budget
Understand how to audit your efforts and measure what’s working
Takeaway: A sustainable, values-driven marketing plan that feels good and works with your budget.
WEEKS SEVEN & EIGHT - INTEGRATION
Finally, bring it all together with a clear action plan for brand, website and marketing next steps to ensure an efficient and successful launch.
Understand time-saving systems for solo entrepreneurs such as templates, automation, and scheduling tools
Clarify next steps: who to hire, what to DIY and how to actually build and launch
Goal-setting and checklist for launch
Group reflection, sharing and celebration
Takeaway: A complete, actionable blueprint to launch your brand with clarity and consistency.
BONUS - BRAND & WEB AUDIT
Optional Add-On ($500)
Want personalized support and a deeper dive into your brand and website? Add a 60-minute session with Elise & Arielle, including a detailed review of your branding and site plus tailored recommendations for your brand, marketing, and next steps.
Fill out our quick application to make sure this is a fit for you!
Why Join The Accelerator?
Here are 8 of many reasons…
Build the foundations of your brand before creating your website so that every visual, word, and decision feels aligned
Learn how to use AI strategically and efficiently for brand and communications support
Avoid the inconsistent, piecemeal results that happen when designers or developers make branding decisions for you
Save time and money by doing the strategic work upfront instead of bouncing between agencies that only focus on one slice of the brand or marketing
Take an active, empowered role in shaping your brand instead of outsourcing critical decisions
Create a cohesive, resonant brand identity that strengthens your value and builds trust
Create your own moodboard, positioning statement, website layout, and marketing plan so your brand reflects you
Learn the essential skills to DIY with quality, or to hire the right support when you’re ready, OR launch yourself!
Brand, Web & Comms Accelerator
8 weeks of educational content, hands-on guidance and interactive workshops
Agency designed worksheets, exercises, and templates to deaign, build and launch
Office hours and Q&A session for expert 1:1 advice
Plan for the launch or refinement of your brand and website
Marketing plan and budget direction
Community of fellow entrepreneurs
$10,500 $4,200*
*Sign up by Dec 8th to receive early-bird pricing of $500 off!
Sign Up | 8 People Accepted | Early Bird Dec 8th | Apply Today
Sign Up | 8 People Accepted | Early Bird Dec 8th | Apply Today
Let’s Launch Together
✺ Frequently Asked Questions ✺
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All sessions will be held on Zoom. We ask that you join with reliable internet and keep your camera on so we can create a warm, connected group experience.
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Sessions will be recorded and sent via email to all registered attendees each week.
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To keep the experience focused and equitable, the accelerator is reserved for solo founders. If you have a co-founder, they are welcome to join but must enroll individually as the fee is per person.
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Because this is a small, high-touch container and we reserve your spot the moment you enroll, we’re unable to offer refunds. Thank you for understanding and honoring the space we hold for each participant.
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AI can help you write faster, but it can’t tell you who you are as a brand. You still need clarity on your voice, message, and positioning for AI to be effective and without a clear brand strategy, it tends to produce generic results. This accelerator helps you define a one-of-a-kind voice, message, and visual direction that you can then feed into AI for consistent, on-brand support across copywriting, design, and marketing.
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Weekly sessions are 60–90 minutes. Homework can take as little or as much time as you choose. You can breeze through it, or really savor the process. The more intention you put in, the more you’ll get out. For the best results, we recommend setting aside around 4 hours each week for your homework and exercises.
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No. You can join from any stage - whether you’re pre-launch, in the middle of a pivot, or well-established. We’ll meet you where you are!
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Brand and website development is a constantly iterative process. If you already have these, you’ll learn to refine or rebuild using professional frameworks and expert guidance. Many participants join to uplevel a brand that no longer fits.
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This accelerator is designed for people who want support translating their ideas into visuals, copy, and strategy. You don’t need to be a designer or marketing expert. You’ll learn how to DIY or hire the right person to design and build from your creative brief.
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This accelerator is designed to empower you to create the foundation of your brand, comms and website. However, if you are ready to hire Propelled to develop your brand, design & build your website or implement your marketing strategy, please reach out so we can explore options.