Launching a Somatic Therapy Practice

Challenge

Leonie Alexandra, a Somatic Therapy Specialist, helps individuals, couples, and groups release chronic illness, emotional stagnation, and disconnection. With years of training across modalities including tantra massage, energy work, and nervous system rewiring, she had developed a powerful, one-of-a-kind methodology.

When Leonie came to us, she was ready to formally launch her practice with a clear brand identity and website. Our main challenge was to clearly communicate her unique approach in language that could be easily understood by a diverse client base spanning celebrities, royalty, and professionals.

Leonie often works with clients facing some of the most difficult circumstances including histories of abuse and chronic illness. It was essential that every aspect of the brand and language felt deeply empathetic, warm, and safe, while still instilling confidence in her expertise.

Solution

We led Leonie through a branding and positioning process that clarified her core offerings, services, and unique value. Because clients often come to her with profound challenges, it was important that her brand communicate lightness and hope and was non-denominational to cater to her diverse audience.

To achieve this, we developed a nature-inspired color palette that balanced elegance with warmth. The visual identity draws on harmony in the natural world and the power of transmutation, using organic textures, grounded tones, and symbolic elements such as spirals, duality, and the play of light and shadow.

Equally important was shaping the voice of the brand. We carefully crafted key communications and taglines to convey warmth, strength, and reassurance. The language positions Leonie as both a compassionate guide, one who can lovingly hold space for even the hardest emotional work, and a facilitator who provides structure and accountability.

Results

Leonie’s new website and brand launched in October 2025, providing her with a cohesive digital presence that immediately supported both client retention and new business growth. The site was designed with ease of use in mind, making bookings and transactions seamless so Leonie could focus her energy on her true work—guiding clients and growing her voice as a thought leader in the somatic therapy space.

Beyond the launch, we continue to partner with Leonie on her marketing roll-out including blog content, email campaigns, and social media strategy, ensuring her brand not only resonates but also reaches a wider audience ready to engage with her unique work.