Launching a Somatic Therapy Practice

Challenge

Leonie Alexandra, a Somatic Therapy Specialist, helps individuals, couples, and groups release chronic illness, emotional stagnation, and disconnection through sessions ranging from one-hour appointments to multi-day immersive retreats. With years of training across modalities including tantra massage, energy work, and nervous system rewiring, she had developed a powerful, one-of-a-kind methodology.

When Leonie came to us, she was ready to formally launch her practice with a clear brand identity and website. Our main challenge was to clearly communicate her unique approach in language that could be easily understood by a diverse client base spanning celebrities, royals, and professionals.

Leonie often works with clients facing some of the most difficult circumstances including histories of abuse and chronic illness. It was essential that every aspect of the brand and language felt deeply empathetic, warm, and safe, while still instilling confidence in her expertise.

Finally, we set out to create a brand that felt both elegant and professional, while steering clear of the overly spiritual or ungrounded positioning that many practitioners in this space unintentionally fall into.

Solution

We led Leonie through a branding and positioning process that clarified her core offerings, services, and unique value. Because clients often come to her with profound challenges, it was important that her brand communicate lightness, hope, and the possibility of transformation. At the same time, it needed to feel sophisticated and grounded.

To achieve this, we developed a nature-inspired color palette that balanced elegance with warmth. The visual identity draws on harmony in the natural world and the power of transmutation, using organic textures, grounded tones, and symbolic elements such as spirals, duality, and the play of light and shadow. These references express both movement and balance, mirroring the healing process Leonie facilitates.

Equally important was shaping the voice of the brand. We carefully crafted key communications and taglines to convey warmth, strength, and reassurance. The language positions Leonie as both a compassionate guide, one who can lovingly hold space for even the hardest emotional work, and a facilitator who provides structure and accountability. The result is a brand that not only honors the depth of her clients’ struggles but also illuminates the beauty and sense of renewal they experience on the other side.

Results

Leonie’s new website and brand launched in October 2025, providing her with a cohesive digital presence that immediately supported both client retention and new business growth. The site was designed with ease of use in mind, making bookings and transactions seamless so Leonie could focus her energy on her true work—guiding clients and growing her voice as a thought leader in the somatic therapy space.

Beyond the launch, we continue to partner with Leonie on her marketing roll-out including blog content, email campaigns, and social media strategy, ensuring her brand not only resonates but also reaches a wider audience ready to engage with her unique work.