Launching A Personal Transformation App
An example of market positioning and branding to simplify market entry with complex product offerings.
Client | MESH
Services | Brand, Strategy, Creative Direction, Comms
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MESH is an app that will change your life, quite literally. Bridging personal development tools, accountability groups, neuro-linguistic programming, and providing 5,000 years of wisdom all in one app. It’s a powerhouse of knowledge transfer and collective alchemy healing without a tangible offering. A challenging to simplify for sales.
Over 6 months with the founding team, we found the competitive angle to enter the market, how to stand out with a strong brand and prioritize consumer benefits to ensure product market fit easier.
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