A wine country hotel hiding in plain sight.

The new owners took over a location everyone drove past on the way to Napa - we built them a brand worth pulling over for.

We landed on a brand direction that was California ease threaded through Spanish arches and Moroccan tile, without reading like a mood board collision.

In a region drowning in safe beiges and expected terracottas, we went deep violet and citrus. For a nod of fun and whimsy, we designed five unique brand patterns plus an owl mascot that appears throughout the property - because every great hotel needs a resident character who doesn't require a salary.

Five-star reviews out of the gate,

A GM who took the job because of the brand book

And the only Flamingo Estate partnership in Sonoma Valley.