Nova Wellness came to us as a functional medicine practice with momentum. They already had loyal patients, expansion plans and a clear vision. What they didn't have was a brand that signaled where they were headed.

Their clients arrive after years of being dismissed by conventional healthcare - the last thing they need is another waiting room that feels like a stuffy waiting room.

We built a brand that feels like the first long exhale. The color palette pulled from the Bay Area landscape - ripe fruit, open sky, abundant gardens. Our goal was to be warm enough to welcome clients in, credible enough to trust.

Finally, Nova Wellness has a brand that matches the magic of what happens inside the practice.