Designing a Pop-Up Club for
Cross-Cultural Engagement
Twelve - Nightclub
Lisbon, Portugal
Go-To-Market
Branding | Creative Direction | Campaigns | Programming Strategy
By 2019, Lisbon's expat population had doubled. French, Italian, Brazilian, German, and British communities had each carved out their own corners of the city - thriving separately, rarely together. Our brief was to change that.
With $40,000 in funding and six weeks on the clock, we created Twelve - a pop-up club housed inside Eleven, a Michelin-starred restaurant perched above Parque Eduardo VII with views over the entire city. The brand was intentionally enigmatic: smoke, clouds, and glimpses of light breaking through. A stark contrast to Lisbon's typical sun-soaked aesthetic and exactly right for a concept built on the idea that something new was emerging.
We curated a roster of artists, promoters, celebrities, and influencers drawn from every cultural community in the city so that the programming did the bridge-building.
The club earned the title of “Lisbon's Summer Crush” from Time Out Magazine. Twelve wasn't just a place to celebrate, it turned out to be a place where Lisbon's next creative chapter quietly began.
5k+
4
week turnaround from idea to launch
6
Organic press features during opening week
guests opening week